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Finished With “Click” New Books Arrive

April 1st, 2009 - written by Brian Utley

So with Click all I could think about was “where does he get all this wonderful data, and how can I get access to it?” And because of that, it was difficult to focus on his case studies. And to be honest, none of them were very interesting. What WAS interesting was what I learned from the logistical portions of the studies, or the new perspective on how to use data, how data can lie, and how if you don’t have complete data, your projects will fail.

It was a quick read, and I recommend it, not because the topics he chooses will be interesting but because of the methods he uses to take data and form conclusions.

Finished With “Click” New Books Arrive

Bill Tancer, Click

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